Portland Radio Advertisers Find Inspiration From Down Under The 20th century abstract artist Darby Barnnard once said, “Originality is way […]
Maine Tire Dealers Tune In To Radio Benefits…It’s The Wheel Thing
Portland Maine Small Business Owners Can Learn How To Use Radio Effectively From America’s Tire Dealers
Radio Is Winning The Battle For Maine’s Ears
RADIO IS STILL MUSIC TO THE EARS FOR PORTLAND, MAINE SMALL BUSINESS In 2004, there was no Pandora. There was […]
What Casey Kasem Taught Maine Small Business Owners
A fixture of Portland, Maine radio and one of America’s best friends died today. More than 150,000 people will die […]
5 Ways Your Radio Ad Can Be More Effective
The latest song by Taylor Swift just ended and your radio commercial is about to start. The good news is, […]
Indecent Exposure: Creating a Marketing Objective for a Radio Ad
When asking small business owners in the Portland, Maine area what they hope to achieve from their radio campaign, more […]
Maine Small Business Asks: How Long Should My Radio Commercial Be?
I am often asked by Maine small business owners, “How long should my radio commercial be?” This query always conjures […]
Radio: Tune-in To The Maine Mom Market
According to Forbes Magazine, ” U.S. moms control the purse strings at home-to the tune of $2.1 trillion per year.” […]
Political Radio Advertising: What Every Maine Candidate Needs To Know
On September 26, 1960, John Kennedy and Richard Nixon participated in a presidential debate. According to Time Magazine, “what happened […]
Country Radio: Wicked-Good For Maine Small Business
A headline in the New York Times on April 6 proclaimed, “Young, Rich and Ruling Radio, Country Walks a Broader […]
Radio + TV = Big Results for Maine Small Business
In September of 2013, Nielsen, the television ratings behemoth, purchased Arbitron, the radio ratings company. According to the company the […]
Radio Ads: Highest ROI for Maine Small Business
Radio advertisers have known it for almost 92 years, but a new study confirms it. Research giant Nielsen Catalina found, […]
Portland Maine Radio: Word-of-Mouth A Million Ears At A Time
In a recent poll, 40% of small business owners ranked word-of-mouth advertising as their most powerful marketing tool. Although word-of-mouth […]
5 Things Your Radio Ad Can Do Without. Tips For Maine Small Business
The typical sixty-second radio commercial comprises, at best, 165 words. On average, each word of the commercial costs a Maine […]
7 Things Maine Small Business Needs To Know About Online Radio
Full disclosure: I am listening to online radio as I write this article. As a matter of fact, I am […]
Maine Small Business: “I Tried Radio Once and It Didn’t Work”
This year marks the 92nd anniversary of the first radio commercial. I imagine that it is also the 92nd anniversary […]
What’s The Story? Maine Radio Advertiser Makes Every Word Count
The cost for a Maine small business or non-profit organization to buy a commercial on a Portland radio station could […]
Radio Recruits Qualified Employees For Maine Small Business
Currently, there are 44,292 people in Maine actively looking for work, but employers in the state still complain that they […]
