Over the past couple years, Nielsen has conducted more than 20 studies to determine the return-on-investment business owners could expect […]

Over the past couple years, Nielsen has conducted more than 20 studies to determine the return-on-investment business owners could expect […]
One of the “3 Rs” of successful advertising is Recall. To be effective, a potential customer must be able to […]
Retail sales are growing at a 5.5% clip. For a Maine small business owner to keep pace with this boom, […]
If you’ve been listening to Portland radio lately, then you’ve probably heard a lot of commercials for Procter and Gamble […]
One-of-every-four adult consumers in Maine listen to country music on Portland radio. According to Nielsen-SCB, this is more people than […]
Last week, according to Nielsen*, 62,429 adults living in southern Maine tuned-in to one of the all-sports stations on the […]
If you’re a Maine small business owner, then raise your hand if you think nobody listens to Portland radio anymore. […]
Like thousands of other Maine small businesses, Northeast Technical Institute advertises on Portland radio to find customers. In NTI’s case, […]
If you tuned-in to a Portland radio station last week, then odds are you heard a ton of commercials from […]
“Retail is not dead,” said Goldman Sachs analyst Matthew Fassler in a note to clients. “Eighty-five percent of retail sales”, […]
The US Small Business Administration (SBA) advises that every Maine small business engage in advertising. “Think you have a great […]
There is no one more passionate or knowledgeable about a Maine small business than its owner. So, it always surprises […]
Portland, Maine was named the Restaurant City of 2018 by Bon Appetit Magazine. No surprise because the state is home […]
Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five […]
On November 6th, polling places in southern Maine will be open for business. On that day it will be decided […]
I just don’t understand. Why isn’t advertising on Portland radio the first choice of every Maine small business owner? Hundreds […]
Quick. What is the number-one job of every commercial that is purchased by a Maine small business owner on Portland […]
For Maine small business owners, advertising on Portland radio seems to be a day job. Although most radio stations broadcast […]