Over the past couple years, Nielsen has conducted more than 20 studies to determine the return-on-investment business owners could expect […]
What The Auto Industry Can Teach Maine Small Business Owners
One of the “3 Rs” of successful advertising is Recall. To be effective, a potential customer must be able to […]
Advertising On Portland Radio Gives Boost To Small Business Websites
Retail sales are growing at a 5.5% clip. For a Maine small business owner to keep pace with this boom, […]
Procter’s Advertising Gamble On Portland Radio Pays Off
If you’ve been listening to Portland radio lately, then you’ve probably heard a lot of commercials for Procter and Gamble […]
Customers’ Radio Preferences Might Shock Maine Small Business Owners
One-of-every-four adult consumers in Maine listen to country music on Portland radio. According to Nielsen-SCB, this is more people than […]
Game On! Maine Business Owners Find Value Advertising On Sports Radio
Last week, according to Nielsen*, 62,429 adults living in southern Maine tuned-in to one of the all-sports stations on the […]
OMG! Nobody Listens To Portland Radio Anymore?
If you’re a Maine small business owner, then raise your hand if you think nobody listens to Portland radio anymore. […]
Maine Career School Depends on Portland Radio To Recruit Students
Like thousands of other Maine small businesses, Northeast Technical Institute advertises on Portland radio to find customers. In NTI’s case, […]
Ads on Portland Radio Fill Jobs For Desperate Maine Business Owners
If you tuned-in to a Portland radio station last week, then odds are you heard a ton of commercials from […]
Build Store Traffic For Your Maine Small Business
“Retail is not dead,” said Goldman Sachs analyst Matthew Fassler in a note to clients. “Eighty-five percent of retail sales”, […]
Maine Small Business Owners Must Read This Before Buying Advertising
The US Small Business Administration (SBA) advises that every Maine small business engage in advertising. “Think you have a great […]
Maine Business Owners Speak For Themselves In Ads On Portland Radio
There is no one more passionate or knowledgeable about a Maine small business than its owner. So, it always surprises […]
Maine Restaurant Owners Reach Hungry Consumers On Portland Radio
Portland, Maine was named the Restaurant City of 2018 by Bon Appetit Magazine. No surprise because the state is home […]
Maine Small Business: Using Portland Radio To Reach Millennials
Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five […]
Portland Radio: Best Way To Reach Likely Maine Voters
On November 6th, polling places in southern Maine will be open for business. On that day it will be decided […]
What Maine Small Business Owners Need To Know About TV Advertising
I just don’t understand. Why isn’t advertising on Portland radio the first choice of every Maine small business owner? Hundreds […]
Maine Business Owners Find Advertising Inspiration From Away
Quick. What is the number-one job of every commercial that is purchased by a Maine small business owner on Portland […]
Maine Small Business Owners Find Customers When The Sun Don’t Shine
For Maine small business owners, advertising on Portland radio seems to be a day job. Although most radio stations broadcast […]
