We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of […]
Recruitment Tip: The Job Candidate You Need Might Not Be Looking For a Job
Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. […]
Influencers Among Us: Marketing Your Small Business Like a Kardashian
My 23-year-old daughter Claudia is a fashion model in New York City. And I’d appreciate it if you’d follow her […]
Get That Second Date: Your Customer Relationships Depend On It
It was Jim and Kathy’s first — and last — date. They went out to dinner, and Jim understood the […]
The Spirit of Radio: Alive, Kicking, and Relevant to Your Advertising Plan
If I wanted to explain to you why radio is still such a relevant, well-loved medium, I could bury you […]
Your Best Radio Ad is Not About You
It was one of my great marketing failures—involving a radio commercial, moose, and several old Wurlitzer electric organs. I know. […]
What Can Great Leaders Teach Us About Effective Advertising?
Winston Churchill, Abraham Lincoln, Eleanor Roosevelt, and Confucius would have made GREAT advertising directors.
Sizzle and Tingle: When Your Advertising Creates Habits
Ah, the simple and romantic days of early 20th-century America. The men were splendid in suits and hats, the women […]
Green is the New Black: Marketing Sustainability
You have 30 seconds to explain how you’re going to save the planet. And… go!
Familiarity Breeds Consumers: Branding at the Door
My dog, Martha, understands the fundamental advertising principles of brand consistency and product familiarity. Who’s a good dog??!?
