If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, […]
The Votes Are In: It’s Local Radio By a Landslide
There’s a rule in politics that it’s hard to beat the incumbent. It’s the same for how we choose to […]
Influencers Among Us: Marketing Your Small Business Like a Kardashian
My 23-year-old daughter Claudia is a fashion model in New York City. And I’d appreciate it if you’d follow her […]
Get That Second Date: Your Customer Relationships Depend On It
It was Jim and Kathy’s first — and last — date. They went out to dinner, and Jim understood the […]
The Spirit of Radio: Alive, Kicking, and Relevant to Your Advertising Plan
If I wanted to explain to you why radio is still such a relevant, well-loved medium, I could bury you […]
Your Best Radio Ad is Not About You
It was one of my great marketing failures—involving a radio commercial, moose, and several old Wurlitzer electric organs. I know. […]
