My dog, Martha, understands the fundamental advertising principles of brand consistency and product familiarity. Who’s a good dog??!?
Pictures in Your Head: When Advertising “Speaks” to You
Words are powerful. I learned that in a dungeon.
Simple Message: The Way Marketing Should Be
I sent an e-mail to one of my managers recently, on behalf of a client. The note was a masterpiece […]
Build Store Traffic For Your Maine Small Business
“Retail is not dead,” said Goldman Sachs analyst Matthew Fassler in a note to clients. “Eighty-five percent of retail sales”, […]
Maine Small Business Owners Must Read This Before Buying Advertising
The US Small Business Administration (SBA) advises that every Maine small business engage in advertising. “Think you have a great […]