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Category: effective radio

December 21, 2018

Familiarity Breeds Consumers: Branding at the Door

My dog, Martha, understands the fundamental advertising principles of brand consistency and product familiarity. Who’s a good dog??!?

December 12, 2018

Pictures in Your Head: When Advertising “Speaks” to You

Words are powerful. I learned that in a dungeon.

November 26, 2018

Simple Message: The Way Marketing Should Be

I sent an e-mail to one of my managers recently, on behalf of a client. The note was a masterpiece […]

September 29, 2018

Build Store Traffic For Your Maine Small Business

“Retail is not dead,” said Goldman Sachs analyst Matthew Fassler in a note to clients. “Eighty-five percent of retail sales”, […]

September 27, 2018

Maine Small Business Owners Must Read This Before Buying Advertising

The US Small Business Administration (SBA) advises that every Maine small business engage in advertising. “Think you have a great […]



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