We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of […]
Sizzle and Tingle: When Your Advertising Creates Habits
Ah, the simple and romantic days of early 20th-century America. The men were splendid in suits and hats, the women […]
What The Auto Industry Can Teach Maine Small Business Owners
One of the “3 Rs” of successful advertising is Recall. To be effective, a potential customer must be able to […]
