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Category: effective recall

July 24, 2019

Writing a Great Radio Recruitment Ad: Speak to the Need

We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of […]

January 15, 2019

Sizzle and Tingle: When Your Advertising Creates Habits

Ah, the simple and romantic days of early 20th-century America. The men were splendid in suits and hats, the women […]

October 31, 2018

What The Auto Industry Can Teach Maine Small Business Owners

One of the “3 Rs” of successful advertising is Recall. To be effective, a potential customer must be able to […]



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