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Category: maine small business owner

March 19, 2017

Maine Small Business Owners Ask: Is Portland Radio Still Relevant?

In about 43 months, radio turns 100 years old. So, it’s a fair question for Maine small business owners to […]

March 5, 2017

Should I Advertise On My Favorite Portland Radio Station? Maybe, Not.

One of the great challenges of selling advertising is trying to convince a Maine small business owner they shouldn’t run commercials on […]

February 18, 2017

What Maine Small Business Owners Can Learn From The Patriots’ Big Win

111,000,000 people witnessed the Patriots’ come-from-behind victory on TV during Superbowl LI.  It was such a big a deal, that advertisers […]

February 5, 2017

All Things Are Possible On Portland Radio For Maine Small Business Owners

“The most effective marketing story isn’t the one you tell to someone in your audience,” says marketing expert Seth Godin, “it’s […]

January 29, 2017

5 Facts Maine Business Owners Know About Portland Radio That Ain’t So

Since I was a kid, I knew it for a fact.  A penny tossed from the top of the Empire […]

November 17, 2016

The Ear Wants What The Ear Wants. Advice For Maine Small Business.

Our brains can process a sound in 0.05 seconds.  This is 5 times faster than it takes for our minds […]

November 6, 2016

One Word Maine Small Business Owners Should Avoid In Radio Ads

A commercial on Potland radio could cost as much as $1.00 per word.  So, it is important that Maine small […]

October 13, 2016

7 Significant Digits Every Maine Small Business Owner Should Know

By any measure, advertising on Portland radio is a sound investment for every Maine small business owner. Marketing expert Doug […]

October 7, 2016

Aisle Do! Portland Radio Engages Maine Bridal Market

During the next 12 months, according to a new study by Nielsen, 26,667 people living in Southern Maine will get […]

October 3, 2016

5 Facts About Portland Radio That Will Surprise Maine Business Owners

Some Maine small business owners take Portland Radio for granted. After all, it’s been around since 1925 when WCSH radio […]

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