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Category: Millennial Advertising

July 24, 2019

Writing a Great Radio Recruitment Ad: Speak to the Need

We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of […]

July 1, 2019

Recruitment Tip: The Job Candidate You Need Might Not Be Looking For a Job

Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. […]

January 3, 2019

Green is the New Black: Marketing Sustainability

You have 30 seconds to explain how you’re going to save the planet. And… go!

September 16, 2018

Maine Small Business: Using Portland Radio To Reach Millennials

Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five […]



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