If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, […]
Situation Normal? Not If You Want to Succeed
Someone told me the other day that they were just holding tight until things settled down and got “back to […]
Connecting Without Touching
“What’s going on?”
The Votes Are In: It’s Local Radio By a Landslide
There’s a rule in politics that it’s hard to beat the incumbent. It’s the same for how we choose to […]
Advertising On Public Radio. Should Maine Small Business Owners Do It?
Confession: WMEA-FM, 90.1, is one of the Portland radio presets on my car radio. WMEA is one of the 13 […]
5 Laws Maine Small Businesses Need To Know When Advertising on Radio
Every week, 93% of adults in southern Maine tune-in to a Portland radio station. The airwaves used to link listeners […]
