Sometimes it’s hard being a small business owner in Maine having to come up with original ideas for commercials to use on Portland radio stations. But according to the 20th century abstract artist Darby Barnnard, “Originality is way overrated. To make, you need to take. All great artists do.”
Barnard’s quote, not surprisingly, seems to be expropriated from Pablo Picasso who said, “Good artists copy, great artists steal.” Movie director Jim Jarmsuch said it even better, “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”
Clearly, the greats have no problem helping themselves to the work of others. So why should Maine small business owners fret and sweat over creating an original commercial when there are millions of great works to borrow from.
It’s A Wide World of Spots
I am constantly scanning the globe for great radio commercials that are engaging, compelling, inspiring, and, most importantly, borrow-worthy. Here are 5 effective radio ads from as far away as France and New Zealand, but would be welcome on Portland Radio.
1. Rich Red Tomato Sauce – New Zealand
2. Ola Ice Cream – South Africa
3. Beat Bowel Cancer Aotearoa – New Zeland
4. Alzheimer’s Australia – Australia
5. Essilor – France
Hear more commercials from around the world in previous blog postings: