If, during the first 6 months of 2018, sales at your Maine small business did not expand by at least 5.5% versus the same period in 2017, then you are not grabbing your fair share of retail growth. According to the latest census data, 5.5% is the amount by which the retail sales economy has grown.
So, if your sales have have been flat or edged up by only a couple of percent, then that means your competitors have been eating your lunch. Advertising on Portland radio can help you claim the share of business growth you are leaving on the table. Here’s how I know.
According to a study by Nielsen, after the content of the message is considered, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or context.
Regardless of what your Maine small business sells, Portland radio reaches more of your customers than any other medium. Substantially more. And remember, it is reach that drives sales.
Last week, 700,000 Maine consumers were reached by their favorite Portland radio stations….more than used any other local advertising medium. This includes television, cable, newspaper, streaming audio (e.g., Pandora or Spotify), newspapers, or magazines.
Portland radio’s dominance among consumers in every conceivable retail category. Here are a few random examples.
Here is the best part. Wherever your Maine small business is located, Portland radio reaches the most consumers who shop there.
To ensure your Maine small business successfully competes for its unfair share of local, retail spending requires advertising. Successful advertising requires reach. Regardless of what you sell, where you sell it, or who you sell it to, Portland radio will deliver, by far, the biggest reach.
More Great Advice for Maine Small Business Owners
- 150,000 Reasons To Advertise on Portland Radio
- TV Networks and Maine Business Owners Depend on Radio Ads For Results
- This Is Your Brain On Radio. Advice For Maine Small Business Owners.
- Target The Heart: Advertising Advice For Maine Small Business Owners