Every day that a “help wanted” sign hangs in the window of a Maine small business owner, the company loses productivity, customers, and money. In this era of full-employment, the number of days those jobs remain open has multiplied.
1. Eat a bag full of Sugar, Corn Syrup, Hydrogenated Palm Kernel Oil; less than 2% of: Citric Acid, Tapioca Dextrin, Modified Corn Starch, Natural and Artificial Flavors, Colors (Titanium Dioxide, Red 40 Lake, Yellow 6 Lake, Yellow 5 Lake, Blue 2 Lake, Blue 1 Lake, Yellow 6, ed 40, Yellow 5, Blue 1), Sodium Citrate, and Carnauba Wax
2. “Taste the Rainbow” in every bag of Skittles
Of course, both choices are the same. But, when presented with both options, I will respond to the second choice of every time. Why eat a bag full of things I don’t understand when I can taste a rainbow instead.
So, which truck driving ad do you think a qualified prospect will respond to.
1. Need a class-A commercial drivers license with haz-mat endorsement. Ability to move and lift 55 pounds. Ability to stand during entire shift excluding meals and rest period. Ability to bend/twist at the waist and knees.
2. Make customers wishes come true.
I’m betting on #2. The story will win out!
Portland radio provides an excellent medium for recruiters to tell their stories. According to, Nielsen, 94% of any company’s potential job candidates listen to radio each week. This is a far greater reach afforded by television, cable, smartphone apps, newspapers, or job boards. Additionally, a whole lot of story can be told within the 60-second confines of radio ad.
Special Opportunity For Maine Small Business Owners
More great advice for Maine small business owners:
- 3 Mistakes Maine Small Business Owners Make in Ads On Portland Radio
- The Beatles Teach Maine Small Business Owners About Radio Advertising
- Improve Employee Recruitment By Branding Your Maine Small Business
- Portland Radio: The Best Way For Maine Small Business To Reach Moms
- How Not To Waste Your Money Advertising On Portland Radio