Portland, Maine was named the Restaurant City of 2018 by Bon Appetit Magazine. No surprise because the state is home to 11 chefs who were semi-finalist for the 2018 James Beard awards.
Creating palette pleasing plates is an art. But, every eatery is just one of 3,112 Maine small businesses competing for a slice of the state’s $2.3 billion in restaurant revenue. It’s not as easy as you might think.
Portland alone, it turns out, has more restaurants per capita than most other major cities in America. This includes New York, San Francisco, and Chicago.
So, for a southern Maine restaurant to successfully compete in a category cramped with choices, advertising is required. And, no other advertising medium can better reach locals who dine-out than Portland radio.
According to research released this week by Nielsen, Portland radio reached 659,232 southern Maine adults who visited a restaurant in the past 30 days. This is remarkably more consumers than were reached by local TV; local newspapers; local magazines; streaming media; or satellite radio. As you can see, local radio’s reach was dominate regardless of the restaurant category.
The research also shows that Portland radio is the number one local media choice among consumers of every type of restaurant cuisine from Seafood to Steak and everything in between.
Most Maine restaurant owners will tell you that word-of-mouth is critical to the success of their small business. It is clear from the research that advertising on Portland radio is word-of-mouth that reaches 659,000 sets of ears at a time.
More Advice For Maine Small Business Owners
- What Maine Small Business Owners Need To Know About TV Advertising
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- Maine Small Business Owners Find Customers When The Sun Don’t Shine
- The #1 Reason Advertising On Portland Radio Might Fail
- Proof: Radio Advertising Delivers Sales For Maine Business Owners