The Maine unemployment rate in December dropped to 3.0%. This is down from 3.8% a year ago, according the state’s Department of Labor. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.
Maine State Economist recently told Maine Public Radio that the state’s chronic labor shortage is crippling the state’s economy. The crunch is being felt in all industries including hospitality, healthcare, and construction.
It seems, though, the toughest jobs to fill are the white-collar jobs. According to Nielsen, there are 337,600 white collar workers in southern Maine alone. But, after reviewing local job listings, that seems to be 5200 too few to fulfill the needs of area businesses. This is where Portland radio can help.
Nielsen found that 53,000 white collar workers living in southern Maine plan to look for a new job during the next 12 months. If you are a Maine business who is struggling to find qualified job candidates for open slots, then this is a target rich pond of prospects to fish in.
The one trait most of these 53,000 white collar candidates have in common is, they all tune-in to their favorite Portland radio stations during the course of a week. These candidates are far less likely to watch TV, read newspapers, or visit online job sites. This makes radio the most powerful medium to compel qualified workers to apply for open positions.
Radio Recruitment Advertising Is A Smart Move
Local businesses who have advertised on Portland radio to recruit qualified candidates have found great success. “It was actually one of the smartest moves we made,” says Ron LaFlamme, former Transportation Manager at Hannaford Transportation.
Doug Martin, President of W.H. Demmons agrees, “Newspaper ads didn’t really do a lot for us. Online ads have been working a little bit. When we started on the radio we got a fairly quick response.”
The ability of radio to reach qualified job candidates in Maine embraces every type of industry and small business including manufacturing, retail, sales, construction, and accounting.
Jeffery Verrill, Executive Vice President of Salt Associates, turned on the radio to recruit disability claim associates with at least two years of experience. After the first week of the campaign, Jeffery said the results were, “Dynamite! We got 12 responses. Three or four were qualified and we are expecting more.”
Terry Skillin, owner of Skillins Greenhouses, said he experienced similar success using radio. “It was a three day campaign with amazing results.”
Doug Martin finds one other advantage of using radio as a recruitment tool. He says, “We call them recruitment ads, but they do accomplish more than recruiting. They get our name out in the community and that’s very beneficial for us.”
More Recruitment Advice For Maine Small Business Owners
- Improve Employee Recruitment: Tell The Story of Your Maine Business
- Portland Radio Offers Remedy for Recruitment Woes of Maine Small Business
- Improve Employee Recruitment By Branding Your Maine Small Business