If you listened to a Portland radio station last week, then you probably heard commercials for Home Depot, Macy’s, Walgreens, JC Penney and Jared. These retailers account for 5 out of the top 10 biggest spenders on radio last week. These companies clearly know something most Maine small business owners don’t: radio, according to Ad Age magazine, delivers an “eye popping” return-on-investment. Ad age goes on to say that advertisers can expect higher ROI from radio than TV, digital, or social media.
A recent study conducted by Nielsen concluded that when retailers spend $1 on radio advertising, they enjoyed $17 in incremental sales. The study compared quarterly sales results for 4 retailers who invested in radio advertising with the same quarter or the previous year when radio was not used.
Radio Advertising Increased Store Sales By 10%
Overall, the retailers using radio saw a 10% increase in overall sales. The study credits radio advertising not only with increasing the total number of customers who buy by 3%, it also showed that each of these customers increased their spending by 6%,
These findings by Nielsen support other recent studies that demonstrate the remarkable return-on-investment Maine small business owners can expect from advertising on Portland Radio. A study earlier this year Catalina