Radio continues to reach 93% of adults each week. A study just released by Nielsen reveals that radio’s allure among Americans remains steady despite an onslaught of distractions from online and satellite competitors. Most stunningly, the study also shows that the number of people who tune into radio each week is 5% higher than the people who turned on the TV. This is awesome news for Maine small business owners who depend on Portland radio to market their products and services.
Nielsen’s Total Audience Report for Q1 2015 proves not only do more people turn on radio than TV, it also shows radio also eclipses American’s use of PCs, smart phones, and tablets. So it explains why many marketers including The Maine Coastal Program and Mathews Brothers have had great success advertising on Portland radio.
Here are 7 facts from Nielsen that every Maine small business owner needs to know about radio.
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