98.9 WCLZ


Call letters: WCLZ-FM, Portland/Brunswick
Branding: Different is Good.
Format: Adult Album Alternative
Website: https://989wclz.com

What is WCLZ?

WCLZ is a radio station unlike any other. With a music library containing thousands of songs covering six decades of music including rock, blues, folk, country, Americana, jazz, and other genres you won’t hear anywhere else, WCLZ prides itself on being about music discovery.  The hosts on WCLZ are musicologists, some of whom have been part of Portland radio for decades. WCLZ spearheads many green initiatives, and prides itself on being the first carbon neutral radio station in the U.S. and the only carbon neutral radio station in Maine.

Primary Target Listener

WCLZ listeners are intelligent, upscale, loyal, and engaged, and consider WCLZ to be less of a radio station and more of a community. Your business benefits from a listenership that wants to support of all things ‘CLZ, including the advertiser’s products and services.

Core Artists

Ray Lamontagne, Brandi Carlile, Steely Dan, Lyle Lovett, Maggie Rogers, The Lumineers, Bonnie Raitt, Dave Matthews Band


Live from the Archives

Acoustic Coffee Break

Studio Z to A

Putumayo World Music Hour


Little Steven’s Underground Garage


Coverage Map