98.9 WCLZ

Overview

Call letters: WCLZ-FM, Portland/Brunswick
Branding: 98.9 WCLZ, Different is Good.
Format: Adult Album Alternative
Website: https://989wclz.com
Streaming:  On mobile devices and Smart Speakers via the TuneIn App

What is WCLZ?

WCLZ is a radio station unlike any other. In fact, it might be best described as the “anti-radio radio station” for the following reasons:

  • A music library containing thousands of songs spanning six decades of music including rock, blues, folk, country, Americana, jazz, and other genres you won’t hear anywhere else,
  • Strictly limited commercial breaks with special attention to message tone and style to best ensure format cohesion and optimal advertiser results,
  • On-air hosts who are less “disc jockey” and more “musicologist,” some of whom have been Portland radio staples for decades, like morning host Tim Wright and afternoon personality Jessie Brandon.
  • WCLZ spearheads a number of annual green initiatives and prides itself on being the first carbon neutral radio station in the U.S.
  • Our audience of passionate music lovers spans the globe and skews towards Men 35-54.

WCLZ Pairs Well With:

  • Coast 93.1 or Rewind 100.9 to access Men and Women 35-54 who prefer a more mainstream radio presentation and, by definition, comprise a larger cross-section of the consumer population.

Hottest Consumer Categories (The Media Audit, Spring 2021):

  • Plan to buy a home in the next two years (and currently own); Played golf 3+ times in the last year; Household owns a sailboat; Installed a pool, hot tub or spa in the last year

Core Artists

Nathaniel Rateliff, Joni Mitchell, Ray Lamontagne, The Grateful Dead, Brandi Carlile, Steely Dan, Black Pumas, Bruce Springsteen

Schedule

Tim Wright Monday – Friday, 6am – 12noon
Brian Farrell Monday – Friday, 12noon – 3pm
Jessie Brandon Monday – Friday, 3pm-7pm
Jordan Monday – Friday, 7pm – 11pm
Tommy C Saturday, 3pm-7pm

Features

Live from the Archives

Acoustic Coffee Break

Studio Z to A

Putumayo World Music Hour

E-Town

Little Steven’s Underground Garage

Music From The 207

 

Coverage Map