Call letters: WYNZ-HD2, at 105.5FM
Branding: Portland’s Pure Oldies
Format: Rock’n’Roll Hits from 1955-1968
What is Pure Oldies?
British Invaders to Motown Masters, Timeless Crooners to a Memphis King–they’re all back in Southern Maine on Pure Oldies 105.5. Unlike other channels, we play nothing but the biggest chart-toppers from the ’50s and ’60s, including the Beatles, Elvis, the Beach Boys, Neil Diamond, The Supremes, Sam Cooke and many more. This is the soundtrack of America’s post-war Baby Boom. But Pure Oldies 105.5 also has mass appeal, with million-selling hits beloved across the generations. It’s the ideal commercial environment because our listeners are always in a positive, upbeat frame of mind. Nationwide consumer research indicates nostalgia is especially therapeutic in the Post-Covid era, and Americans hark back to a simpler, happier time. Best of all, adults over the age of 55 account for almost a third of Maine’s population and have the largest household net worth of any demographic group.
Pure Oldies Pairs Well With:
- Rewind 100.9 or The Bay to reach the broadest cross-section of older Baby Boom consumers when they’re most receptive to hearing your message.
Hottest Consumer Categories (The Media Audit, Spring 2021):
- Business owner/partner/corporate officer; Attended a major theme park in last 12 months; Participated in boating/sailing/hiking last four weeks; Plan hospital stay in the next year and have insurance
Elvis, The Beatles, The Supremes, Aretha Franklin, Roy Orbison, The Four Tops, Sam Cooke
Pure Oldies is primarily a Greater Portland signal– you can doo wop from Portland up to Yarmouth, and then south to Saco.