Pure Oldies 105.5


Call letters: WYNZ-HD2, at 105.5FM
Branding: Portland’s Pure Oldies
Format: Rock’n’Roll Hits from 1955-1968
Website: pureoldies1055.com

What is Pure Oldies?

British Invaders to Motown Masters, Timeless Crooners to a Memphis King–they’re all back in Southern Maine on Pure Oldies 105.5.  Unlike other channels, we play nothing but the biggest chart-toppers from the ’50s and ’60s, including the Beatles, Elvis, the Beach Boys, Neil Diamond,  The Supremes, Sam Cooke and many more.  This is the soundtrack of America’s post-war Baby Boom.  But Pure Oldies 105.5 also has mass appeal, with million-selling hits beloved across the generations.  It’s the ideal commercial environment because our listeners are always in a positive, upbeat  frame of mind.  Nationwide consumer research indicates nostalgia is especially therapeutic in the Post-Covid era, and Americans hark back to a simpler, happier time.  Best of all, adults over the age of 55 account for almost a third of Maine’s population and have the largest household net worth of any demographic group.

Pure Oldies Pairs Well With:

  • Whoopie 100.9 or The Bay to reach the broadest cross-section of older Baby Boom consumers when they’re most receptive to hearing your message.

Hottest Consumer Categories (Scarborough Research 2022-23):

  • More likely to be shopping for a new SUV; fans of The Bruins, NASCAR and WWE; tend to dine out frequently; big fans of comedy clubs and casino tables and slots

Core Artists

Elvis, The Beatles, The Supremes, Aretha Franklin, Roy Orbison, The Four Tops, Sam Cooke


Pure Oldies is primarily a Greater Portland signal– you can doo wop from Portland up to Yarmouth, and then south to Saco.