Call letters: WGAN, Portland
Branding: NewsRadio 98.5 FM and AM 560 WGAN
Streaming: On mobile devices and Smart Speakers via the TuneIn App
What is WGAN?
NewsRadio 98.5 FM and AM 560 WGAN is Southern Maine’s Radio news authority with the resources of CBS News, local newscasts seven days a week and exclusive AccuWeather forecasts. WGAN is also home to some of talk radio’s biggest stars including local opinion shapers Matt Gagnon in the morning and Howie Carr afternoons. Since 1938, Mainers have counted on WGAN for up-to-date information and topical talk, and our commitment lives on today with a curious, opinionated and engaged audience of adult listeners over the age of 45 and skewing Male. A 2021 study conducted by Edison Research for NPR labels these listeners “Infomaniacs” who prefer the spoken word format, are among the most educated and affluent of all Radio listeners, and two-thirds of whom are more attentive to commercials because they’re woven into the talk Radio experience. Advertisers frequently pair NewsRadio WGAN with Rewind 100.9, The Bay or Pure Oldies to deliver news and talk listeners when they’re in a more relaxed, recreational mode.
Hottest Consumer Categories (The Media Audit, 2021):
- Attended opera, symphony, theater in last 12 months; Annual family income 100,000+; Read New York Times or Wall Street Journal last five days; Value of home is $1,000,000+
For a full listing of the WGAN weekly schedule, Click Here.