Call letters: WGAN, Portland
Branding: NewsRadio 98.5 FM and AM 560 WGAN
Streaming: On mobile devices and Smart Speakers via the TuneIn App
What is WGAN?
NewsRadio 98.5 FM and AM 560 WGAN is Southern Maine’s Radio news authority with the resources of CBS News, Bloomberg Business News, local newscasts seven days a week and exclusive AccuWeather forecasts. WGAN is also home to some of talk radio’s biggest stars including local opinion shapers Matt Gagnon in the morning and Howie Carr afternoons. Since 1938, Mainers have counted on WGAN for up-to-date information and topical talk, and our commitment lives on today with a curious, opinionated and engaged audience of adult listeners over the age of 45 and skewing Male. WGAN ranked 2nd in reaching Men 45-64 in the Spring 2023 ratings survey (© The Nielsen Company, Spring 2023 Weekday Prime and Morning Drive AQH Persons). Additionally, a 2021 study conducted by Edison Research for NPR labels these listeners “Infomaniacs” who prefer the spoken word format, are among the most educated and affluent of all Radio listeners, and two-thirds of whom are more attentive to commercials because they’re woven into the talk Radio experience. Advertisers frequently pair NewsRadio WGAN with Whoopie 100.9, The Bay or Pure Oldies to deliver news and talk listeners when they’re in a more relaxed, recreational mode.
Hottest Consumer Categories (Scarborough Research 2022-23):
- High net worth individuals; homes valued at $1MM+; diverse investment strategy but prefer credit unions for personal banking; eating out is a favorite pass time
For a full listing of the WGAN weekly schedule, Click Here.