Call letters: WMGX, Portland
Branding: Portland’s Adult Hits
Format: Hot Adult Contemporary
What is Coast?
Coast 93.1 is Portland’s Adult Hit Music Station. Portland’s most popular morning show, the Blake Show with Kelly and Todd starts the day with laughs, fun, topical content, and relatable topics. The Station then transitions into THE “at-work station”, with current adult hits mixed with music from earlier in the 90’s and 2000’s. The entire vibe of Coast 93.1 is targeted toward busy women who need someone to understand them. They feel that Coast “gets them”…#adulting.
Primary Target Listener
Coast 93.1 is targeted toward women age 25-54 who work, have kids, and try to do it all. They have busy lives, and make the decisions for their family, including lifestyle, products, and services. Coast listeners are in a higher socioeconomic bracket and more likely to be college educated and work professionally.
Maroon 5, Taylor Swift, Ed Sheeran, P!nk, Imagine Dragons, Adele, Shawn Mendes
|The Blake Show||Monday – Friday 5am – 10am/Saturday 7am-Noon|
|Heather Burleigh||Monday – Friday, 10am – 3pm|
|Brian Farrell||Monday – Friday, 3pm – 7pm|
|Heather Bishop||Monday – Friday, 7pm – 12am|
Tell Us Something Good (Every Friday)