Coast 93.1


Call letters: WMGX, Portland
Branding: Coast 93.1, Portland’s Adult Hit Music Station
Format: Hot Adult Contemporary
Streaming:  On mobile devices and Smart Speakers via the TuneIn Audio App

What is Coast 93.1?

Coast 93.1 (WMGX-FM) is home to one of Southern Maine’s most listened-to radio programs.  #1 rated The Blake Show with Kelly and Todd launches each morning with celebrity gossip, fun contests, topical content, and humor culled from everyday life. Coast music features today’s biggest hits but with a decidedly adult lean towards active, Working Women between the ages of 25 and 49.  Alysssa Lawhorne commands the at-work shift between 10:00AM and 3:00PM with a lunchtime break for the 90’s hottest hits in our “90’s Nooner,” while DJ Rice cranks up the energy for afternoon drive.  Like all Portland Radio Group Stations, Coast 93.1 features local personality influencers who “know” Southern Maine because they’re “from” Southern Maine.  And because Coast 93.1 has broad appeal across the entire demographic spectrum, many advertisers utilize the station as a “tentpole” of their audio ad strategy.  We’re typically among Portland’s highest rated commercial stations for Adults and Women 25-54, and we reach more total listeners over the age of 12 every week (© The Nielsen Company, Spring 2023 Total Week Cume Persons).

Coast 93.1 pairs best with

  • 93.5FM and 107.1FM The Bay to reach the full spectrum of suburban Adult Women 25-64 in Southern Maine.
  • 101.9 WPOR to cast the widest possible net of adult consumers across the region, 140,000 unique listeners per week.
  • Whoopie 100.9 to showcase your advertising in a mass appeal, fun and engaging musical environment, especially at work and on weekends.

Hottest Consumer Categories (Scarborough Research 2022-23):

  • More likely to live in homes valued between $1MM and $2MM; strong believers in “green energy”; likely to install a pool or hot tub this year; heavy coffee consumers

Core Artists

Ed Sheeran, Pink, Taylor Swift, Maroon 5, Harry Styles, Lady Gaga, Kelly Clarkson



The Blake Show with Kelly and Todd Monday – Friday  5am – 10am/Saturday 7am-Noon
Alyssa Lawhorne Monday – Friday, 10am – 3pm
DJ Rice Monday – Friday, 3pm – 7pm
Natalie Knowles Monday – Friday, 7pm – 12am
Brian Poulin Saturday and Sunday, 10am-3pm
Chris H. Saturday, 3pm – 7pm
Alyssa Lawhorne Sunday, 3pm – 7pm
Dan T. Saturday and Sunday,  7pm – 12am


Blown Off

The Blake Show Podcasts

Tell Us Something Good (Every Friday)

The 90’s Nooner

Coverage Map