Overview
Call letters: WMGX, Portland
Branding: Coast 93.1, Portland’s Adult Hit Music Station
Format: Hot Adult Contemporary
Website: coast931.com
Streaming: On mobile devices and Smart Speakers via the TuneIn Audio App
What is Coast 93.1?
Coast 93.1 (WMGX-FM) is home to one of Southern Maine’s most listened-to radio programs. The Blake Show with Kelly and Todd launches each morning with celebrity gossip, fun contests, topical content, and humor culled from everyday life. Coast music features today’s biggest hits but with a decidedly adult lean towards active, Working Women between the ages of 25 and 49. Alysssa Lawhorne commands the at-work shift between 10:00AM and 3:00PM with a lunchtime break for the 90’s hottest hits in our “90’s Nooner,” while DJ Rice cranks up the energy for afternoon drive. Like all Portland Radio Group Stations, Coast 93.1 features local personality influencers who “know” Southern Maine because they’re “from” Southern Maine. And because Coast 93.1 has broad appeal across the entire demographic spectrum, many advertisers utilize the station as a “tentpole” of their audio ad strategy. We’re typically among Portland’s highest rated commercial stations for Adults and Women 25-54 (© The Nielsen Company Multi-Book Average Fall 2021 to Fall 2022, Total Week AQH and Cume).
Hottest Consumer Categories (Scarborough Research 2022-23):
- More likely to live in homes valued between $1MM and $2MM; strong believers in “green energy”; likely to install a pool or hot tub this year; heavy coffee consumers
Core Artists
Ed Shearan, Ariana Grande, Taylor Swift, Maroon 5, Harry Styles, Shawn Mendes, Adele
Schedule
| The Blake Show with Kelly and Todd | Monday – Friday 5am – 10am/Saturday 7am-Noon |
| Alyssa Lawhorne | Monday – Friday, 10am – 3pm |
| DJ Rice | Monday – Friday, 3pm – 7pm |
| Andre Styles | Monday – Friday, 7pm – 12am |
| Krissy T. | Saturday and Sunday, 10am-3pm |
| Chris H. | Saturday, 3pm – 7pm |
| Alyssa Lawhorne | Sunday, 3pm – 7pm |
| Dan T. | Saturday and Sunday, 7pm – 12am |
Features
Tell Us Something Good (Every Friday)
The 90’s Nooner
Coverage Map
