Call letters: WBAE and WVAE, Portland
Branding: Soft and Easy Favorites
Format: Soft Rock
What is The Bay?
The Bay fills an adult void in the Portland market, primarily featuring the soft rock stars and music of the 1970s and 80s, with a few newer titles mixed in for good measure. The Bay can be heard on two FM signals (93.5 and 107.1), one covering greater Portland and one in York County.
Primary Target Listener
The Bay is aimed at reaching decision makers, influencers, and female consumers that are 25-64 years old, and resonates with Baby Boomers and Generation X. Our listeners are typically female with a large majority being college educated and earning more than $75,000 annually.
Madonna, Elton John, Chicago, Billy Joel, Whitney Houston, Fleetwood Mac
No fluff, no idle chatter – only soft, refreshing favorites 24/7!
Greater Portland and surrounding– our 107.1 FM signal reaches from Scarborough up to Freeport, and our 93.5 FM signal reaches from South Portland down to Wells.