If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, […]
Someone told me the other day that they were just holding tight until things settled down and got “back to […]
“What’s going on?”
There’s a rule in politics that it’s hard to beat the incumbent. It’s the same for how we choose to […]
We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of […]
Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. […]
My 23-year-old daughter Claudia is a fashion model in New York City. And I’d appreciate it if you’d follow her […]
It was Jim and Kathy’s first — and last — date. They went out to dinner, and Jim understood the […]
If I wanted to explain to you why radio is still such a relevant, well-loved medium, I could bury you […]
It was one of my great marketing failures—involving a radio commercial, moose, and several old Wurlitzer electric organs. I know. […]
Winston Churchill, Abraham Lincoln, Eleanor Roosevelt, and Confucius would have made GREAT advertising directors.
Ah, the simple and romantic days of early 20th-century America. The men were splendid in suits and hats, the women […]
You have 30 seconds to explain how you’re going to save the planet. And… go!
My dog, Martha, understands the fundamental advertising principles of brand consistency and product familiarity. Who’s a good dog??!?
Words are powerful. I learned that in a dungeon.
I sent an e-mail to one of my managers recently, on behalf of a client. The note was a masterpiece […]
Over the past couple years, Nielsen has conducted more than 20 studies to determine the return-on-investment business owners could expect […]
One of the “3 Rs” of successful advertising is Recall. To be effective, a potential customer must be able to […]